Incogni vs DeleteMe

Incogni and DeleteMe are the two names most people land on first when they decide to get their personal data off broker sites, and the short answer is that Incogni wins for most people. It is meaningfully cheaper — $7.99/mo billed annually ($95.88/yr) against DeleteMe’s roughly $11/mo Solo plan billed at $129/yr — and its 30-day money-back guarantee is plainly stated, where DeleteMe’s “100% Satisfaction Guarantee” leaves the actual refund terms to its terms-of-service fine print.

DeleteMe is not outclassed, though. It lists 976 data brokers on its public removal list, pairs automation with custom removal requests handled by a personal privacy expert, and bundles email and phone masking tools that Incogni simply does not have. If you want a more hands-on, concierge-style service and do not mind paying about $33 more per year, DeleteMe earns its price.

The honest framing: this is a contest between a lean, well-priced automation engine and a more service-heavy incumbent. Below we work through pricing, coverage (and why the headline broker counts mislead), removal cadence, family plans, refunds and reporting, using figures verified on each company’s official pages on 2026-06-12.

Is Incogni or DeleteMe cheaper?

Incogni, and not by a trivial margin. Its Standard plan costs $7.99/mo when billed annually, which works out to $95.88/yr. DeleteMe’s equivalent Solo plan — one person, one year — costs about $11/mo, billed annually at $129/yr according to DeleteMe’s own help center. That is a gap of roughly $33 a year for the same basic job.

A few caveats are worth stating plainly. Incogni’s annual prices are promotional: the pricing page shows them against struck-through list prices of roughly double (Standard’s $95.88/yr is presented against a $191.76 list price), and VAT or sales tax may be added. If you prefer to pay month to month, Incogni’s Standard plan costs $15.98/mo — almost exactly double the annual rate — so the annual commitment is where the value sits.

DeleteMe structures its catalogue differently: plans are sold by number of people covered (one, two or four) and by term (one or two years), with longer terms and more people lowering the per-person cost. The catch is transparency. Outside of the $129/yr Solo figure confirmed in its help center, DeleteMe does not publish exact prices for its couple, family, two-year or Premium plans on a readable page — you discover them in the checkout flow. Incogni publishes every annual figure on its pricing page, which makes comparison shopping considerably easier.

For deeper plan-by-plan breakdowns, see our Incogni review and DeleteMe review.

Who covers more data brokers — and why the counts mislead

On paper, DeleteMe’s number is bigger: its public removal list names 976 data brokers (the page’s own meta description says “over 750”), against Incogni’s claim of automatic removal from 420+ data brokers. If you stopped there, DeleteMe would look like it covers more than twice as much ground. It does not, for two reasons.

First, DeleteMe’s 976 figure is its total catalogue, not what a Standard-plan customer gets. The list explicitly tags many sites as Business-plan-only, VIP-only, International-plan or “Custom Requests,” and DeleteMe maintains a separate help-center page listing the smaller subset covered on the Standard US plan. The headline number is real, but it describes the whole product family, not your subscription.

Second, Incogni’s count moves in the other direction once you step up a tier. The Unlimited plan ($14.99/mo billed annually, $179.88/yr) extends protection beyond the 420+ broker network to more than 3,000 additional websites, with custom removal requests available for any site where your information appears. So depending on which plan you buy, either service can plausibly claim the wider net.

The practical takeaway: broker counts are a marketing surface, not a like-for-like metric. Each company decides what counts as a “broker,” whether people-search subsidiaries are counted separately, and which tiers unlock which sites. Treat the counts as rough indicators of scale and weigh them alongside cadence, proof of removal and price — which is exactly how we rank services on our best data removal services page.

How often does each service re-check brokers?

Both services run continuously rather than as a one-off purge, which matters because brokers routinely repopulate records from fresh public sources. Remove your listing once and it tends to crawl back within months; the value of a subscription is the re-removal loop.

Why does data return at all? Brokers do not keep a single master file they delete on request. They re-ingest court records, voter rolls, property filings, marketing lists and each other’s databases on rolling schedules, so an opt-out suppresses today’s record while tomorrow’s import can recreate it. A removal service is therefore less a one-time scrub than a standing subscription to push back each time the record resurfaces — which is why cadence belongs next to price in any honest comparison.

Incogni sends opt-out requests periodically, scans people-search sites regularly, and — in its own words — “re-removes your data if it comes back.” It frames the service as ongoing pressure on the broker ecosystem rather than a scheduled sweep, and cites more than 245 million removal requests sent to date as evidence of scale.

DeleteMe describes its cadence as “scans and deletions all year,” with two concrete anchors: your first detailed report arrives within 7 days of signing up, and Quarterly Privacy Reports are included in every plan thereafter. DeleteMe also says an average customer has around 15 publicly Google-able listings removed within days of starting, and that new opt-out targets are added throughout the year at no extra cost.

Neither company publishes an exact re-scan interval for every broker, so a clean verdict on raw frequency is not possible from official documentation. What can be said is that DeleteMe’s rhythm is more legible — a 7-day first report and a quarterly cadence you can mark on a calendar — while Incogni’s model is continuous and opaque but backed by a very large request volume.

Which has the better family plan?

Incogni, mostly on the strength of published pricing. Its Family plan covers up to 5 members — Incogni’s FAQ phrases it as adding up to four people to your own subscription — for $15.99/mo billed annually ($191.88/yr). Family Unlimited, which adds the 3,000+ extra sites and custom removals for everyone, costs $22.99/mo billed annually ($275.88/yr). Per person, a full five-member Family plan works out to under $39 a year each.

DeleteMe’s family offering is structurally sound: it sells 2-person plans (pitched at couples) and 4-person Family Protection plans, on both 1-year and 2-year terms, with per-person discounts as headcount grows. The problem is the same one that runs through DeleteMe’s whole catalogue — the prices are rendered only inside the purchase flow and are not published in its help center, so you cannot budget for a family subscription without starting a checkout.

If you are covering a household of four or five and want to know the bill before you commit, Incogni is the easier recommendation. If DeleteMe’s checkout quotes you a competitive family price, its per-person service — each member gets the same removal treatment and reporting — is perfectly credible; it is the opacity, not the product, that costs it this category.

What are the refund policies?

Incogni offers a 30-day money-back guarantee on every plan: contact its customer support team within 30 days of signing up and the full amount paid is refunded. The policy is stated on the pricing page and detailed in a dedicated help-center article, with no published exclusions by plan or billing term.

DeleteMe advertises a “100% Satisfaction Guarantee” on all plans, which sounds stronger but is actually vaguer. The pricing page does not state a refund window, conditions, or process — those live in the terms of service. A satisfaction guarantee with unpublished terms is hard to evaluate, and harder still to rely on. Note also that DeleteMe plans auto-renew, so diarise your renewal date if you buy a one-year term.

This category goes to Incogni on clarity. A defined 30-day window you can quote back to support beats an open-ended promise whose mechanics you have to dig for.

Which gives you better reporting and proof?

DeleteMe is the stronger reporter. Every plan includes Quarterly Privacy Reports, the first detailed report lands within 7 days, and each customer is assigned a personal privacy expert — a named human point of contact, not just a ticket queue. DeleteMe also layers on privacy tooling that Incogni lacks entirely: email and phone masking, and support for unlimited aliases, previous names and email addresses on a single account, which matters if your exposure spans an old married name or a former address history.

Incogni’s reporting is functional rather than rich. You get visibility into requests sent and their status, and on Unlimited tiers you can point the service at any specific site and get live phone support. The company is SOC 2 audited and distributes through partners including NordVPN and Surfshark, which speaks to organisational maturity, but it does not match DeleteMe’s quarterly narrative reports or assigned-expert model.

If seeing documented progress every quarter is what keeps you paying for a subscription, DeleteMe will feel more accountable. If you would rather the service simply run in the background at the lowest price, Incogni’s lighter reporting is an acceptable trade.

Do Incogni and DeleteMe work outside the US?

Coverage is not symmetrical here. DeleteMe states plainly that its standard consumer plans are for US residents only; its public removal list tags certain sites as belonging to a separate International plan, so non-US buyers should confirm what their region’s plan actually covers before paying. The 976-broker catalogue is, for the most part, a map of the American data-broker industry.

Incogni’s pricing page notes that VAT may be added to its prices — a signal of sale outside the US — and the service is distributed through international partners including NordVPN and Surfshark. Its official pages do not publish a country-by-country coverage breakdown, so if you live outside the US, check eligibility for your country at signup; the 30-day refund window gives you a low-risk way to confirm the service works for your region.

Which should you choose?

Both are competent, continuously running removal services; the decision comes down to price sensitivity versus service depth. One honest weakness each: Incogni’s reporting is thin and it offers no masking tools or named human contact, while DeleteMe hides most of its prices behind the checkout and never publishes its refund window.

Best for most people: Incogni. At $95.88/yr with a clear 30-day refund and published pricing across every tier, it does the core job for about $33 less than DeleteMe.

Best for hands-on service: DeleteMe. A personal privacy expert, quarterly reports, custom removals and masking tools justify the $129/yr Solo price if you want a concierge rather than an engine.

Best for maximum reach: Incogni Unlimited. $179.88/yr buys custom removals across 3,000+ sites beyond the standard broker network, plus live phone support.

Best for unusual name histories: DeleteMe. Unlimited aliases, previous names and email addresses on one account suit people whose exposure spans multiple identities.

Best for a published family price: Incogni Family. Up to 5 people for $191.88/yr, a figure you can verify before you ever enter a checkout.

If you are still weighing whether a paid service is worth it at all, read our guide to free vs paid data removal first — for most people with more than a handful of broker listings, the subscription pays for itself in saved hours.