EasyOptOuts vs Incogni

This is the budget end of the data-removal market against its mid-market default, and the price gap is the story: $19.99/yr for EasyOptOuts versus $95.88/yr for Incogni’s cheapest plan — nearly five to one. The honest question is not “which service is better” (Incogni does more, as it should at that price) but “is what Incogni adds worth $76 a year to you?” For a lot of people the answer is no, which is why EasyOptOuts is our budget pick on the main rankings. For a meaningful minority the answer is yes, and the sections below — every figure verified on official pages on 2026-06-12 — show exactly who sits on each side.

The price gap, itemized

Two footnotes keep the table honest. Incogni’s $95.88/yr is a promotional annual price shown against a struck-through list price of roughly double, and VAT or sales tax may apply — the non-promotional monthly rate is $15.98/mo. EasyOptOuts has no promotional pricing to caveat: one plan, one price, no upsell tiers, though there is also no monthly option — you pay the year up front, protected by the long refund window.

Cadence: three rounds a year versus always-on

This is the most consequential difference, more than the broker counts. EasyOptOuts runs its full search-and-remove cycle when you sign up and then every 4 months — three rounds a year, with a results email after each. Between rounds, a broker that re-lists you stays up until the next scan, potentially for months. That is the structural cost of $19.99.

Incogni’s model is continuous: opt-out requests go out on an ongoing basis, people-search sites are re-scanned regularly, and listings that reappear get re-filed without waiting for a scheduled round. Brokers do rebuild from public records — it is why our free guides tell DIYers to re-check quarterly — so cadence is not a cosmetic feature. If you have a concrete safety reason to stay unlisted (harassment, stalking, an abusive ex), the months-long gap between EasyOptOuts rounds is the wrong risk to save $76 on, and Incogni or a done-for-you sweep with receipts is the better fit.

Coverage and custom requests

Incogni’s 420+ broker claim is more than double EasyOptOuts’ 200+, and its Unlimited tier ($14.99/mo billed annually, $179.88/yr) adds 3,000+ additional sites plus custom removal requests for anything its list misses. EasyOptOuts is explicit that it does the opposite: it covers only the sites on its published list that its automation scans for every customer, and does not take custom requests.

Read the counts skeptically in both directions — vendors decide what counts as one “broker,” and EasyOptOuts deliberately targets the high-visibility sites where your name actually surfaces in a Google search. For clearing the listings a stranger would find in ten seconds, the two services overlap heavily. For the long tail — obscure background-check sites, marketing databases — Incogni reaches meaningfully further.

Privacy philosophy: nobody sees your data vs. someone can help

An underrated EasyOptOuts trait: it is 100% automated by design, meaning no human employee views your personal information, and it sends hyper-targeted opt-outs rather than blasting your data to brokers that never had it. The trade-off is that there is no one to hand a stubborn case to. Incogni pairs automation with humans — which is how custom removals and live phone support (Unlimited tiers) exist — and holds SOC 2 certification for handling the data you entrust to it. Neither approach is wrong; they are different answers to “who do you want touching your data, and how much help do you want when a broker digs in?”

Refunds: 150 days versus 30

EasyOptOuts offers the most generous guarantee in the category: a 150-day full refund — long enough to see two complete scan rounds before deciding. Incogni’s 30-day money-back window is standard but expires before a skeptic can judge re-listing behavior. Neither offers a free tier; Incogni’s free Digital Footprint Checker previews exposure but does not remove anything. If you want to see your exposure before paying anyone, our free Exposure Check builds direct links to your own listings without sending us your name.

Which should you choose?

Best for most budget shoppers: EasyOptOuts. $19.99/yr clears the high-visibility sites, and the 150-day guarantee means trying it is nearly risk-free.

Best if listings keep coming back or safety is at stake: Incogni. Continuous re-scanning and automatic re-filing close the months-long gaps a 3-scans-a-year model leaves open.

Best for coverage completists: Incogni Unlimited. $179.88/yr for 420+ brokers, 3,000+ additional sites, and custom requests — EasyOptOuts has no equivalent at any price.

Best for families: Incogni Family ($191.88/yr, up to 5 people) — EasyOptOuts has no family plan, though up to nine separate $19.99 subscriptions still undercut it.

Rather do it yourself? Every removal both services file is free to file on your own — our 18 step-by-step guides cover the biggest sites, and our free vs. paid breakdown is the honest version of that trade-off.